SQRRL WHSKY

Go nuts
for whiskey

Visual identity and packaging design for SQRRL WHSKY, a new-to-world peanut butter flavored whiskey.

With a limited budget and rapid timeline, the goal was to create an eye-catching, irreverant design for an equally quirky product.

We partnered with tattoo artist Discount Stab Shack to help illustrate and bring our squirrel icon to life.

Credits

Agency: Turner Duckworth
Role: Senior Lead Designer, Typographer

Team:
Jamie McCathie – Executive Creative Director
Discount Stab Shack – Illustrator
D'Arcy Danaher – Account Director

← Newman’s Own

→ Coca-Cola

Nicole Jordan

Design Director & Designer

🦀 San Francisco, California
↳ via NYC & PDX

🏄‍♀️ Currently Freelancing
↳ Previously – Turner Duckworth
and Jones Knowles Ritchie

🐈 Imo's roommate

Recognition

Art Director's Club
Brand New
Clio Awards
Communication Arts
Drum Design Awards
Epica Awards
FAB Awards
Graphis
Mobius Awards
Red Dot Design Awards
The Dieline
The One Show

Contact

nicolehitomi@gmail.com
⟶ LinkedIn