Newman's Own

Eat good.
Do good.

Newman's Own was founded in 1982 by legendary actor Paul Newman. The brand's mission has always been to help those in need by giving away all profits to various charities.

The purpose of this redesign was two-fold: to bring Newman's Own's mission to the forefront (with an emphasis on helping kids) and dialing up the taste appeal of their products.

The design launched in October 2022 across a diverse range of products including pizza, pasta sauce, lemonade, cookies, coffee, dog treats, and more.
Credits
Agency: Turner Duckworth
Role: Senior Lead Designer

Team:
David Thompson – Creative Director
Brinley Clark – Design Director
Jake Rimmer – Designer
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Before
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After
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← Subway
→ SQRRL WHSKY

Nicole Jordan

Design Director & Designer

🦀 San Francisco, California
↳ via NYC & PDX

🏄‍♀️ Currently Freelancing
↳ Previously – Turner Duckworth
and Jones Knowles Ritchie

🐈 Imo's roommate

Recognition

Art Director's Club
Brand New
Clio Awards
Communication Arts
Drum Design Awards
Epica Awards
FAB Awards
Graphis
Mobius Awards
Red Dot Design Awards
The Dieline
The One Show

Contact

nicolehitomi@gmail.com
⟶ LinkedIn

© 2026 Nicole Jordan