Tillamook
From west
to east
Tillamook is a beloved, 100+ year old dairy brand from the coastal town of Tillamook, Oregon. With plans to expand nationwide, Tillamook needed help to not only modernize their brand, but to also create consistency among their 350+ products ranging from cheese, ice cream, yogurt, and more.
The beacon of the brand, the Morning Star (a real ship which carried dairy products to Portland back in the day) has been modernized and reimagined as a weathervane (a nod to Tillamook’s farming heritage). The Morning Star, paired with the heritage-inspired wordmark becomes the consistent anchor across all Tillamook products.
The packaging can now be found at your local grocery store nationwide (you won’t regret trying Marionberry Pie ice cream), and the broader visual identity has transformed everything across the brand including the Tillamook Creamery, advertising, website, social media, events, and more.
Role: Lead Designer
Jamie McCathie – Creative Director
Maren Caruso – Photographer
Jeremy Mickel – Lettering Artist
Wyeth Whiting – Account Director
Jessica Barr – Account Manager
Before
After
Nicole Jordan
Design Director & Designer
🦀 San Francisco, California
↳ via NYC & PDX
🏄♀️ Currently Freelancing
↳ Previously – Turner Duckworth
and Jones Knowles Ritchie
🐈 Imo's roommate
Recognition
Art Director's Club
Brand New
Clio Awards
Communication Arts
Drum Design Awards
Epica Awards
FAB Awards
Graphis
Mobius Awards
Red Dot Design Awards
The Dieline
The One Show
Contact
nicolehitomi@gmail.com
⟶ LinkedIn
© 2026 Nicole Jordan