Tres Generaciones

All in
the familia

Limited edition packaging design for Tres Generaciones’ Legacy Edition tequila. The first in a series of three, the goal of this design was to honor a member of the Sauza family. This particular design celebrated Don Cenobio Sauza, one of the original founders of Tres Generaciones.

Credits
Agency: Turner Duckworth
Role: Senior Lead Designer

Team:
Jamie McCathie – Executive Creative Director
Jared Britton – Creative Director
D'Arcy Danaher – Account Director
TG_LTO_New
TresGen_Range

Nicole Jordan

Design Director & Designer

🦀 San Francisco, California
↳ via NYC & PDX

🏄‍♀️ Currently Freelancing
↳ Previously – Turner Duckworth
and Jones Knowles Ritchie

🐈 Imo's roommate

Recognition

Art Director's Club
Brand New
Clio Awards
Communication Arts
Drum Design Awards
Epica Awards
FAB Awards
Graphis
Mobius Awards
Red Dot Design Awards
The Dieline
The One Show

Contact

nicolehitomi@gmail.com
LinkedIn

© 2026 Nicole Jordan